Runner on a misty path, YourGround

Projects/YourGround

YourGround
Archive2021–2023

YourGround

Your street, your park, your journey — mapping a safer public realm for women and gender-diverse people.

Client
XYX Lab, Monash University
Role
CrowdSpot design and delivery with XYX Lab
Partners
Monash University XYX Lab · CrowdSpot / CrowdLab · Respect Victoria · DELWP (Victorian Government) · 23 Victorian local governments · Transport for NSW (Safer Cities) · NSW Women’s Safety Commissioner · NSW Department of Communities & Justice

With

  • Monash University
  • NSW Government
  • 2

    State campaigns

  • VIC + NSW

    Jurisdictions

  • 23

    Vic LGA partners

Challenge

Women and gender-diverse people should feel safe and welcome in public places. Standard datasets miss how streets, parks, and journeys feel day to day.

Approach

YourGround is a crowdmapping site designed by CrowdSpot with Monash University’s XYX Lab. Participants mark places that feel uneasy, scary, or unwelcome — or happy, safe, and included — so stories become visible for advocacy and change.

Outcome

Two major campaigns built a spatial evidence base for research and advocacy: YourGround Victoria in 2021 (close to 6,000 submissions with 23 LGA partners), then YourGround NSW in 2023 under Safer Cities.

Campaigns

  • 2021

    YourGround Victoria

    Supported by Respect Victoria, DELWP, and 23 local governments. Women and gender-diverse people mapped outdoor safety during COVID lockdowns, with LGA-level reporting for decision makers.

    • 3,484 spots
    • ~6,000 submissions
    • 23 LGA partners
  • 2023

    YourGround NSW

    Funded by Transport for NSW through Safer Cities, in partnership with the NSW Women’s Safety Commissioner and Communities & Justice.

    • 1,150 spots
    • NSW Coverage

Awards

  • Winner — Interact, Design Institute of Australia Awards 2021
  • Digital Placemaking Winner — Asia-Pacific Place Leader Awards 2022
  • Good Design Award Winner — Social Impact
  • Highly Commended — Victorian Premier’s Design Awards 2021 (Design Strategy)

Showcase & media