Projects/YourGround
YourGround
Victoria (2021): research partnership with Monash XYX Lab and local councils. NSW (2023): a standalone state-funded campaign — same method, different delivery model.
- Client
- XYX Lab, Monash University
- Role
- CrowdSpot design and delivery with XYX Lab
- Partners
- Monash University XYX Lab (Victoria, 2021) · 23 Victorian local governments (2021) · Respect Victoria · DELWP (Victoria, 2021) · Transport for NSW · Safer Cities (NSW, 2023) · NSW Women’s Safety Commissioner · Communities & Justice (2023)
With
2021
Victoria campaign
2023
NSW campaign
23
Vic council partners
Challenge
Women and gender-diverse people should feel safe and welcome in public places. Standard datasets miss how streets, parks, and journeys feel day to day.
Approach
YourGround is a crowdmapping site designed by CrowdSpot with Monash University’s XYX Lab. Victoria (2021) brought councils on as partners alongside state agencies. NSW (2023) was funded by the state government through Safer Cities — a separate campaign two years later, not two jurisdictions running at once.
Outcome
Two standalone campaigns: YourGround Victoria in 2021 (~6,000 submissions, 23 LGA partners) and YourGround NSW in 2023 under Safer Cities — each with its own funding model and partner structure.
Campaigns
2021
YourGround Victoria
With Monash XYX Lab, Respect Victoria, DELWP, and 23 local governments as delivery partners. Women and gender-diverse people mapped outdoor safety during COVID lockdowns, with LGA-level reporting.
- 3,484 spots
- ~6,000 submissions
- 23 LGA partners
2023
YourGround NSW
State-funded through Transport for NSW (Safer Cities). No council partners on this wave — a statewide campaign with NSW Women’s Safety Commissioner and Communities & Justice.
- 1,150 spots
- NSW Coverage
Awards
- Winner — Interact, Design Institute of Australia Awards 2021
- Digital Placemaking Winner — Asia-Pacific Place Leader Awards 2022
- Good Design Award Winner — Social Impact
- Highly Commended — Victorian Premier’s Design Awards 2021 (Design Strategy)
Showcase & media
- XYX Lab — YourGround (Monash) →
Project overview, partners, and research context from Monash XYX Lab.
- YourGround.org →
Live crowdmapping site.