Projects/RAC Risky Roads
RAC Risky Roads
Western Australians mapping the roads that frustrate and frighten them most.
- Client
- RAC Western Australia
- Role
- Crowd mapping campaign and spatial engagement
3
Campaign waves
13,000+
Spots (combined)
WA
Statewide
Challenge
RAC needed community evidence on which roads feel most unsafe or frustrating, to sharpen advocacy beyond crash data alone.
Approach
Three CrowdSpot campaigns invited Western Australians to report risky and frustrating roads, with comments that surfaced shared priorities over successive waves.
Outcome
Combined waves produced a large spatial evidence base for RAC advocacy. An archive map exists for RAC’s internal use (not a public product).
Campaigns
Wave 1
RAC Risky Roads
The original Risky Roads campaign that established the model for community road-risk reporting in WA.
- 2,556 spots
2022
Risky Roads 2022
Second statewide wave, deepening coverage of frustrating and unsafe roads.
- 4,017 spots
2024
Risky Roads 2024
Latest wave with the largest contribution set to date.
- 6,445 spots