Projects/Free to Be
Free to Be
Young women mapping where they feel free to be, and where they don’t.
- Client
- Plan International Australia
- Role
- CrowdSpot campaign design and delivery
- Partners
- Plan International · Monash University XYX Lab (method lineage)
With
6
City campaigns
5
Cities in 2018
Translated
Multi-language
Challenge
Plan International needed a way for young women and girls to share safety-related experiences in public space — first in Melbourne, then in cities around the world.
Approach
Free to Be was co-designed with young women and girls and delivered on CrowdSpot. Melbourne launched in 2017. In 2018 the method expanded to five cities with full language translations so participants could contribute in their own languages.
Outcome
Melbourne and the five-city expansion generated thousands of spots. Results were shared with decision makers, and the method became a reference for gendered safety mapping internationally.
Campaigns
2017
Free to Be Melbourne
The origin campaign in Melbourne, co-designed with young women and girls.
- 1,320 spots
- 379 comments
2018
Free to Be — five cities
Sydney, Lima, Delhi, Madrid, and Kampala — with language translations and thousands of contributions across the cities.
- Sydney 3,741 spots
- Delhi 15,254 spots
- Lima 3,061 spots
- Madrid 2,446 spots
- Kampala 1,284 spots
